Fundamentals of selling : customers for life through service
by
 
Futrell, Charles.

Title
: 
Fundamentals of selling : customers for life through service

Author
: 
Futrell, Charles.

ISBN
: 
9780073404691
 
9780071101066

Personal Author
: 
Futrell, Charles.

Edition
: 
10th ed.

Publication Information
: 
Boston, Mass. : McGraw-Hill/Irwin, ©2008.

Physical Description
: 
xxxv, 651 pages : illustrations (some color) ; 26 cm

General Note
: 
Includes index.

Contents
: 
Selling as a profession -- Preparation for relationship selling -- The relationship selling process -- Managing yourself, your career, and others.

Subject Term
: 
Selling.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006030126.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006030126-d.html


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