Marketing tourism in South Africa
by
 
George, Richard, 1968-

Title
: 
Marketing tourism in South Africa

Author
: 
George, Richard, 1968-

ISBN
: 
9780195982152

Personal Author
: 
George, Richard, 1968-

Edition
: 
3rd ed.

Publication Information
: 
Capetown ; New York : Oxford University Press Southern Africa, 2008.

Physical Description
: 
xvi, 496 pages : illustrations ; 24 cm

General Note
: 
Revised edition of: Marketing South African tourism. 2nd ed.

Contents
: 
Part I: Understanding marketing in the tourism industry -- Part II: Gathering information for decision-making -- Part III: Analysing the tourism market -- Part IV: Implementing the marketing mix strategies -- Part V: Understanding tourism marketing issues.

Subject Term
: 
Tourism -- South Africa -- Marketing.
 
Hospitality industry -- South Africa -- Marketing.

Added Author
: 
George, Richard, 1968- Marketing South African tourism.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC Pretoria CBDGeneral Books000167024XX(13341.2)338.479 GEO1
RC Pretoria CBDGeneral Books000068924XX(13341.2)338.479 GEO2
RC Pretoria CBDGeneral Books000030931XX(13341.2)338.479 GEO3
RC Pretoria CBDGeneral Books000030932XX(13341.2)338.479 GEO4
VC Durban NorthGeneral Books000023451338.479 GEO2
VC PretoriaGeneral Books000061202338.479 GEO1