What is branding?
by
 
Healey, Matthew.

Title
: 
What is branding?

Author
: 
Healey, Matthew.

ISBN
: 
9782940361458

Personal Author
: 
Healey, Matthew.

Publication Information
: 
Mies, Switzerland : RotoVision, ©2008.

Physical Description
: 
256 pages : illustrations (chiefly color) ; 23 cm.

Series
: 
Essential design handbooks
 
Essential design handbooks.

General Note
: 
Cover title.

Abstract
: 
"What is Branding? examines the fields that the discipline of branding involves. It provides outlines of its components (positioning, storytelling, design, pricing, and relationships), what it can be applied to (products, services, organizations, people, and places), and what it can achieve."--Jacket.

Subject Term
: 
Brand name products.
 
Product management.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA