Corporate strategy
by
 
Lynch, Richard L.

Title
: 
Corporate strategy

Author
: 
Lynch, Richard L.

ISBN
: 
9780273643036

Personal Author
: 
Lynch, Richard L.

Edition
: 
2nd ed.

Publication Information
: 
London : Financial Times Management, 2000.

Physical Description
: 
xxv, 1014 pages : illustrations ; 25 cm

General Note
: 
Previous edition: London: Pitman, 1997.

Contents
: 
Introduction -- Analysis of the Environment -- Analysis of Resources -- The Purpose of the Organisation -- Developing the Strategy -- The Implementation Process.

Abstract
: 
This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. The book is ideal for modern business strategy courses.

Subject Term
: 
Business planning.
 
Strategic planning.
 
Business planning. (OCoLC)fst00842819
 
Strategic planning. (OCoLC)fst01134371
 
Entreprises -- Planification.
 
Planification stratégique.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000053472658.401 LYN1