Researching communications : a practical guide to methods in media and cultural analysis
by
 
Deacon, David.

Title
: 
Researching communications : a practical guide to methods in media and cultural analysis

Author
: 
Deacon, David.

ISBN
: 
9780340731932
 
9780340596852

Publication Information
: 
London : Arnold ; New York : Oxford University Press, 1999.

Physical Description
: 
x, 427 pages : illustrations ; 25 cm

Contents
: 
Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index.

Abstract
: 
Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research.

Subject Term
: 
Communication.
 
Mass media.
 
Communication -- Research.
 
Communication -- Recherche.
 
Médias -- Recherche.
 
Communication -- Recherche -- Méthodologie.
 
Médias -- Recherche -- Méthodologie.
 
Communication. (OCoLC)fst00869952
 
Mass media. (OCoLC)fst01011219
 
Onderzoeksmethoden.
 
Communicatie.
 
Tekstanalyse.

Added Author
: 
Deacon, David.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxRecommended Books000006585302.207 DEA1
VEGA DurbanGeneral Books000014329302.2072 DEA1