Marketing South African tourism and hospitality
by
 
George, Richard.

Title
: 
Marketing South African tourism and hospitality

Author
: 
George, Richard.

ISBN
: 
9780195719253

Personal Author
: 
George, Richard.

Publication Information
: 
Cape Town : Oxford University Press, 2001.

Physical Description
: 
xv, 347 pages : illustrations ; 24 cm

Abstract
: 
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Subject Term
: 
Tourism -- South Africa -- Marketing.
 
Hospitality industry -- South Africa -- Marketing.
 
Hospitality industry -- Marketing. (OCoLC)fst00961149
 
Tourism -- Marketing. (OCoLC)fst01153181
 
Marketing.
 
Toerisme.

Geographic Term
: 
South Africa. (OCoLC)fst01204616


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015721950916.800688 G348M 20011
VEGA BordeauxGeneral Books000005146338.479 GEO1