Foreword / Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century -- Relationship -- customer, customer, customer! -- Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are? -- A Generational Explosion: Targeting New Emotional Criteria -- Disconnection Alert: The U.S. Melting Pot Is Hot! -- Women: The New "Shoppers in Chief" -- Gay and Lesbian Consumers: Sincerity Is the Best Policy! -- Sensorial experiences -- the uncharted territory of branding -- Introduction: A Sense of Strategy -- Sounds That Transport -- Colors That Mesmerize/Symbols That Captivate -- Tastes That Tantalize -- Shapes That Touch -- Scents That Seduce -- Conclusion: Soothe the Senses: Some Peace, Please! -- Imagination -- innovation is a brand's best friend! -- Introduction: Thinking Out of the Box -- Sensory Design: The New Branding Power Tool -- Emotionally Charged Identities: Unforgettable Brand Personalities -- Retailing with a Passion: Sensational Stores of Tomorrow -- Brand Presence with Presence: A Fresh, New Approach -- Emotional Packaging: The Half-Second Commercial -- Emotional Advertising: Not Gratuitous, but Relevant Emotions -- Vision -- inspiration for change: how to get there from here -- Introduction: E-motions -- Branding Emotions on the Web: The (Real) Future of Cyberspace -- d/g*'s Recipes for Emotional Branding Strategies -- Key Trends for the New Millennium.