Ad worlds : brands, media, audiences
by
 
Myers, Greg, 1954-

Title
Ad worlds : brands, media, audiences

Author
Myers, Greg, 1954-

ISBN
9780340700068
 
9780340700075

Personal Author
Myers, Greg, 1954-

Publication Information
London ; New York : Arnold, 1999.

Physical Description
xiii, 246 pages : illustrations ; 24 cm

Contents
Brands. What do ads do? keywords: Advertisement, Culture. Products, brands, and signs. keywords: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address. Globalization in advertising. keywords: Agencies, Globalization -- Media. The media mix. keywords: Medium, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times. keywords: Genre. Advertising, interaction, and the World Wide Web. keywords: Interaction, World Wide Web -- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink driving. keywords: Audience, Reflexivity.

Subject Term
Advertising.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000000549659.1 MYE1
VC SandtonGeneral Books000051486659.1 MYE1
VEGA Cape TownGeneral Books000039288659.1 MYE1
VEGA Cape TownGeneral Books000039290659.1 MYE2
VEGA Cape TownGeneral Books000039289659.1 MYE3
VEGA DurbanGeneral Books000014137659.1 MYE1
VEGA DurbanGeneral Books000014464659.1 MYE2
VEGA DurbanGeneral Books000014139659.1 MYE3