Ad worlds : brands, media, audiences
by
Myers, Greg, 1954-
Title
:
Ad worlds : brands, media, audiences
Author
:
Myers, Greg, 1954-
ISBN
:
9780340700068
9780340700075
Personal Author
:
Myers, Greg, 1954-
Publication Information
:
London ; New York : Arnold, 1999.
Physical Description
:
xiii, 246 pages : illustrations ; 24 cm
Contents
:
Brands. What do ads do? keywords: Advertisement, Culture. Products, brands, and signs. keywords: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address. Globalization in advertising. keywords: Agencies, Globalization -- Media. The media mix. keywords: Medium, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times. keywords: Genre. Advertising, interaction, and the World Wide Web. keywords: Interaction, World Wide Web -- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink driving. keywords: Audience, Reflexivity.
Subject Term
:
Advertising.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 000000549 | 659.1 MYE | 1 |
| VC Sandton | General Books | 000051486 | 659.1 MYE | 1 |
| VEGA Cape Town | General Books | 000039288 | 659.1 MYE | 1 |
| VEGA Cape Town | General Books | 000039290 | 659.1 MYE | 2 |
| VEGA Cape Town | General Books | 000039289 | 659.1 MYE | 3 |
| VEGA Durban | General Books | 000014137 | 659.1 MYE | 1 |
| VEGA Durban | General Books | 000014464 | 659.1 MYE | 2 |
| VEGA Durban | General Books | 000014139 | 659.1 MYE | 3 |