Robert Morris: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation --- J.P. Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the democratization of stock ownership -- David Sarnoff, RCA, and the rise of broadcasting -- Walt Disney and his family-entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's, and the fast-food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- American Express and the charge card -- Mary Kay Ash and her corporate culture for women -- Intel's microprocessor and the computer revolution -- Sam Walton, Wal-Mart, and the discounting of America -- William McGowan and MCI: a new world of telecommunications -- The turnaround at Harley-Davidson -- Kohlberg Kravis Roberts & Co. and the leveraged buyout -- William Gates and the dominance of Microsoft.