Categories of Internet Marketing -- Communication -- Selling -- Providing Content -- Provide a Network Function -- What Exactly Is the Internet -- A Brief History of the Internet -- How the Internet Works -- Names on the Internet -- Network Speed -- Web Browser Software -- Other Menu Bar Highlights -- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email Lists -- Usenet -- Internet Relay Chat and Other Services -- How to Create a Web Page -- Hypertext Markup Language -- Some Basic Markups -- Fast Computer Graphics -- Fine Tuning the Artwork -- Web Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information Processing of Web Sites -- Exposure -- Attention -- Comprehension and Perception -- Yielding and Acceptance -- Retention -- What a Web Site Should Look Like -- Front Door -- Banner and Menu -- Runner and Main Page -- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner -- The Payoff Page -- Computer-Mediated Selling -- Shopping on the Internet -- Perceived Risk and Trust -- Consumer Choice and Search -- Business-to-Business Internet Marketing -- The Internet Gives an Impetus to Outsourcing -- Just-in-Time Inventory -- International Internet Marketing -- Online Selling Strategies -- Costs and Prices -- The Mechanics of Electronic Commerce -- Payment Mechanisms -- Network Security and Cryptography -- Techniques Used by Crackers -- Defenses Used.