E-commerce for dummies
by
Jones, Don, 1971-
Title
:
E-commerce for dummies
Author
:
Jones, Don, 1971-
ISBN
:
9780764508479
Personal Author
:
Jones, Don, 1971-
Publication Information
:
New York, NY : Hungry Minds, ©2001.
Physical Description
:
xxvi, 399 pages : illustrations ; 24 cm.
Series
:
--For dummies
--For dummies.
General Note
:
Includes index.
Contents
:
Pt. I. E-Commerce Overview: You Will Be Graded on This -- Ch. 1. E-Commerce: Beyond the Hype -- Ch. 2. Welcome to the Age of E-Everything: Technology -- Ch. 3. Before You Do an E-Thing, Get a Plan Together -- Ch. 4. Understanding and Transitioning into E-Commerce Business Models -- Pt. II. Making the Leap of Faith: Integrating Your Business -- Ch. 5. Integrating Your Business -- Ch. 6. Marketing and Competing in Cyberspace -- Ch. 7. Getting Virtual: Adding Geeks to Your Existing Workforce -- Ch. 8. Handling Legal Issues -- Pt. III. Setting Up the Front End of Your Business -- Ch. 9. Planning Your Storefront -- Ch. 10. Least Bit You Need to Know about Building Your Storefront -- Ch. 11. Giving Customers What They Want: Service! -- Ch. 12. Cashing In: Processing and Fulfilling Online Transactions -- Ch. 13. Minding the Farm: Your Hardware and Network Infrastructure -- Ch. 14. Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing -- Pt. IV. Dealing with the Back Office -- Ch. 15. Digging for Gold: Using Information to Build Market Share -- Ch. 16. Managing the Supply Chain -- Ch. 17. Saving Time and Money with E-Procurement -- Ch. 18. Setting Up Distribution and Fulfillment Systems -- Ch. 19. Building Market Reach with E-Marketplaces -- Ch. 20. Integrating Your Internal Systems with Business Partners -- Pt. V. Part of Tens -- Ch. 21. Ten Winning E-Commerce Strategies -- Ch. 22. Ten E-Commerce Myths Revealed.
Abstract
:
Presents an overview of e-commerce covering such topics as marketing, computer networks, business models, legal issues, building a storefront, online transactions, and distribution.
Subject Term
:
Electronic commerce.
Electronic commerce. (OCoLC)fst00906906
Added Author
:
Scott, Mark D.
Villars, Rick.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | General Books | 000081426 | 658.84 JON | 1 |