Marketing research : an applied orientation
by
 
Malhotra, Naresh K.

Title
: 
Marketing research : an applied orientation

Author
: 
Malhotra, Naresh K.

ISBN
: 
9780132428019

Personal Author
: 
Malhotra, Naresh K.

Edition
: 
2nd ed., International ed.

Publication Information
: 
London : Prentice-Hall International, ©1996.

Physical Description
: 
xxxiii, 890 pages : illustrations, portraits ; 26 cm

Subject Term
: 
Marketing research.
 
Marketing research -- Methodology.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000050931658.83 MAL1