Marketing research : a South African approach
by
Martins, J. H.
Title
:
Marketing research : a South African approach
Author
:
Martins, J. H.
ISBN
:
9780869819418
Edition
:
1st ed.
Publication Information
:
Pretoria : Unisa Press, ©1996.
Physical Description
:
viii, 615 pages ; 25 cm
Contents
:
Ethics in marketing research Interface between the economy and the market Questionnaire design Researching the industrial market Market forecasting Researching regional markets.
Subject Term
:
Marketing research.
Marketing research -- South Africa.
Added Author
:
Martins, J. H.
Loubser, M. G.
Van Wyk, H. de J.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Sandton | General Books | 000051385 | 658.8 MAR | 1 |
| VC Sandton | General Books | 000052980 | 658.8 MAR | 2 |