Strategic business marketing
by
Chisnall, Peter M.
Title
:
Strategic business marketing
Author
:
Chisnall, Peter M.
ISBN
:
9780132033657
Personal Author
:
Chisnall, Peter M.
Edition
:
3rd ed.
Publication Information
:
New York : Prentice Hall, 1995.
Physical Description
:
xi, 506 p. : ill. ; 24 cm.
General Note
:
Rev. ed. of: Strategic industrial marketing. 2nd. c1989.
Abstract
:
This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It includes new material on internationalism, the growth in regionalism, the EU, Pacific Basin countries, NAFTA and Eastern Europe.
Subject Term
:
Industrial marketing -- Management.
Marketing -- Planning.
Added Author
:
Chisnall, Peter M. Strategic industrial marketing.
Electronic Access
: