Business marketing : connecting strategy, relationships, and learning
by
 
Dwyer, F. Robert.

Title
: 
Business marketing : connecting strategy, relationships, and learning

Author
: 
Dwyer, F. Robert.

ISBN
: 
9780256221336

Personal Author
: 
Dwyer, F. Robert.

Publication Information
: 
Boston : Irwin/McGraw-Hill, 1999.

Physical Description
: 
xxix, 670 pages : illustrations (some color) ; 27 cm.

Series
: 
The Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167
 
Casestudies (vorm)

Added Author
: 
Tanner, John F.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000116161658.8 DWY1