Marketing planning & strategy
by
 
Jain, Subhash C., 1942-

Title
: 
Marketing planning & strategy

Author
: 
Jain, Subhash C., 1942-

ISBN
: 
9780324014808

Personal Author
: 
Jain, Subhash C., 1942-

Edition
: 
6th ed.

Publication Information
: 
Cincinnati, Ohio : South-Western College Pub., 1999.

Physical Description
: 
xviii, 925 pages : illustrations ; 24 cm

Contents
: 
Introduction. Marketing and the Concept of Planning and Strategy. Strategic Marketing -- Strategic Analysis. Corporate Appraisal. Understanding Competition. Focusing on the Customer. Scanning the Environment -- Strategic Capabilities and Direction. Measuring Strengths and Weaknesses. Developing Marketing Objectives and Goals -- Strategy Formulation. Strategy Selection. Portfolio Analysis -- Strategy Implementation and Control. Organizational Structure. Strategic Tools -- Marketing Strategies. Market Strategies. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market Strategies.

Subject Term
: 
Marketing -- Management.
 
Marketing -- Gestion.
 
Marketing -- Management. (OCoLC)fst01010209
 
Marketing.


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RC BraamfonteinGeneral Books000089443658.8 JAI1
RC BraamfonteinGeneral Books000089873658.8 JAI2
RC BraamfonteinGeneral Books000089958658.8 JAI3
RC BraamfonteinGeneral Books000089407658.8 JAI4
RC BraamfonteinGeneral Books000016587658.8 JAI5
RC BraamfonteinGeneral Books000089107658.8 JAI6
RC BraamfonteinGeneral Books000081402658.8 JAI7
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VC PretoriaGeneral Books000064135658.802 JAI1
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VC SandtonGeneral Books000051420658.8 JAI2