Global marketing : foreign entry, local marketing & global management
by
 
Johansson, Johny K.

Title
: 
Global marketing : foreign entry, local marketing & global management

Author
: 
Johansson, Johny K.

ISBN
: 
9780073658636
 
9780071169615

Personal Author
: 
Johansson, Johny K.

Edition
: 
2nd ed.

Publication Information
: 
Boston : Irwin/McGraw-Hill, 2000.

Physical Description
: 
xx, 604 pages : illustrations ; 28 cm.

Series
: 
The Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Subject Term
: 
Export marketing.
 
Export marketing -- Management.
 
Export marketing. (OCoLC)fst00918703
 
Export marketing -- Management. (OCoLC)fst00918717
 
Internationale marketing.
 
Marketing.
 
Internationales Marketing.

Electronic Access
: 
Table of contents 1
 
Table of contents 2
 
Table of contents 3
 
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033630.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033630.html
 
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LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000018905658.848 JOH1
RC Pretoria CBDGeneral Books000030268658.848 JOH1
VC SandtonGeneral Books000051541658.848 JOH1
VEGA BordeauxGeneral Books000006131658.848 JOH1
VEGA Cape TownGeneral Books000039036658.848 JOH1
VEGA DurbanRecommended Books000014011658.848 JOH1