Strategy in Action: Illustrations -- Pt. I. Introduction. 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice -- Pt. II. Strategic Analysis. 3. Analysing the Environment. 4. Resources, Competences and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes -- Pt. III. Strategic Choice. 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection -- Pt. IV. Strategy Implementation. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change.