Marketing communications : principles and practice
by
 
Kitchen, Philip J.

Title
: 
Marketing communications : principles and practice

Author
: 
Kitchen, Philip J.

ISBN
: 
9781861521965

Personal Author
: 
Kitchen, Philip J.

Publication Information
: 
London : International Thomson Business Press, 1999.

Physical Description
: 
ix, 534 pages ; 25 cm

Abstract
: 
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.

Subject Term
: 
Communication in marketing.
 
Communication in marketing. (OCoLC)fst00870196
 
Marketing.

Electronic Access
: 
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer


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VC Durban NorthGeneral Books000020853658.802 KIT1
VC SandtonGeneral Books000051350658.8 KIT1
VC SandtonGeneral Books000051348658.8 KIT2
VC SandtonGeneral Books000052744658.8 KIT3
VC SandtonGeneral Books000051349658.8 KIT4