Marketing management
by
 
Strydom, J. W. (Johan Wilhelm), 1952-

Title
: 
Marketing management

Author
: 
Strydom, J. W. (Johan Wilhelm), 1952-

ISBN
: 
9780702151590

Edition
: 
4th ed.

Publication Information
: 
Kenwyn : Juta, 2000.

Physical Description
: 
xix, 532 pages

Contents
: 
The marketing environment ; Buyer behaviour ; Market segmentation, targeting and positioning ; Product decisions ; New product development ; The distribution decisions ; Retailing ; Marketing communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning, implementation and control.

Subject Term
: 
Marketing -- Management.
 
Marketing -- South Africa -- Management.
 
Marketing -- Management. (OCoLC)fst01010209

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Strydom, J. W. (Johan Wilhelm), 1952-
 
Van der Walt, Annamarie.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000021665658.800 STR1
VC PretoriaGeneral Books000061131658.8 MAR1
VC SandtonGeneral Books000051454658.800 MAR1