Strategic marketing
by
 
Cravens, David W.

Title
: 
Strategic marketing

Author
: 
Cravens, David W.

ISBN
: 
9780256214383

Personal Author
: 
Cravens, David W.

Edition
: 
5th ed.

Publication Information
: 
Chicago : Irwin, ©1997.

Physical Description
: 
xviii, 670 pages : illustrations ; 24 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Subject Term
: 
Marketing -- Decision making.
 
Marketing -- Management.
 
Marketing -- Management -- Case studies.

Electronic Access
: 
Inhaltsverzeichnis
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000015136658.802 CRA1