Competition -- Virtual Monopolies -- Definition of Competition -- Where Do Companies Compete? -- Marketing and Competitive Strategies -- The Competitive Environment -- Mechanisms By Which Companies Compete -- Scale -- Intelligence -- The Applications for Intelligence -- Companies to Watch -- Narrowing the Field -- Alternative Applications for Intelligence-Gathering Techniques -- Alternative Routes to Intelligence -- The Development of Competitive Intelligence -- The Development of Competitive Intelligence as a Formal Activity -- Factors Influencing the Growth of Competitive Intelligence -- Factors Inhibiting the Growth of Competitive Intelligence -- Framework for Competitive Analysis -- Mapping the Competitive Landscape -- Drivers of Behaviour and Change -- Types of Intelligence -- Key Intelligence Topics -- Format for Collecting and Presenting Intelligence -- The Time Dimension -- Overview of the Sources of Intelligence -- Primary and Secondary Sources -- Determinants of Methods Used -- Secondary Sources of Intelligence -- Internal Intelligence Sources -- External Secondary Sources -- Locating External Secondary Intelligence -- Intelligence on the Internet -- Search Engines and Web Crawlers -- Intelligence Content of the Web -- Short Cuts -- Discussion Forums -- Newsgroups (or Bulletin Boards) -- Monitoring the Internet -- Primary Intelligence Collection Techniques -- Internal Primary Sources -- External Primary Intelligence -- Obtaining Intelligence Directly from Competitors -- The Demise of Primary Intelligence?