International marketing strategy : contemporary readings
by
 
Doole, Isobel.

Title
: 
International marketing strategy : contemporary readings

Author
: 
Doole, Isobel.

ISBN
: 
9780415144544
 
9780415089852
 
9781861522337

Personal Author
: 
Doole, Isobel.

Edition
: 
1st ed.

Publication Information
: 
London ; Boston : International Thomson Business Press, 1997.

Physical Description
: 
xv, 400 p. : ill. ; 24 cm.

General Note
: 
"Companion to the major text International marketing strategy: analysis, development and implementation by the same authors"--P. [vii].

Abstract
: 
This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.

Subject Term
: 
Export marketing -- Management -- Case studies.

Added Author
: 
Lowe, Robin, 1945-

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000051543658.848 DOO1