Marketing : principles & perspectives
by
 
Bearden, William O., 1945-

Title
: 
Marketing : principles & perspectives

Author
: 
Bearden, William O., 1945-

ISBN
: 
9780256113198

Personal Author
: 
Bearden, William O., 1945-

Publication Information
: 
Chicago : Irwin, ©1995.

Physical Description
: 
xlviii, 631 pages : color illustrations, color map ; 29 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Contents
: 
Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation -- Product and service concepts and strategies -- Pricing concepts and strategies -- Marketing channels and logistics -- Integrated marketing communications -- appendix A. Applications of mathematical and financial tools in marketing decisions -- appendix B. Product marketing plan.

Subject Term
: 
Marketing -- United States.

Added Author
: 
Ingram, Thomas N.
 
LaForge, Raymond W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005754658.8 BEA1
VEGA DurbanGeneral Books000014271658.8 BEA1
VEGA DurbanGeneral Books000014272658.8 BEA2