Strategy: pursue renewal, not retrenchment -- Customer value: match competencies to customers -- Knowledge management: leverage knowledge for competitive advantage -- Business organization: organize around networks and processes -- Market focus: find and keep strategic, profitable, and loyal customers -- Management accounting: manage the business, not the numbers -- Measurement and control: strike a new balance between control and empowerment -- Shareholder value: measure the new source of wealth creation -- intellectual assets -- Productivity: encourage and reward value-creating work -- Transformation: adopt the third wave model.