Consumer behavior : implications for marketing strategy
by
Hawkins, Del I.
Title
:
Consumer behavior : implications for marketing strategy
Author
:
Hawkins, Del I.
ISBN
:
9780256139723
9780256165470
Personal Author
:
Hawkins, Del I.
Edition
:
6th ed.
Publication Information
:
Chicago : Irwin, ©1995.
Physical Description
:
xix, 649 pages : illustrations (some color) ; 27 cm.
Series
:
The Irwin series in marketing
Irwin series in marketing.
Subject Term
:
Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
Market surveys -- United States -- Case studies.
Added Author
:
Best, Roger J.
Coney, Kenneth A.