Lovemarks : the future beyond brands
by
 
Roberts, Kevin, 1949-

Title
: 
Lovemarks : the future beyond brands

Author
: 
Roberts, Kevin, 1949-

ISBN
: 
9781576872703

Personal Author
: 
Roberts, Kevin, 1949-

Edition
: 
2nd ed., Expanded ed.

Publication Information
: 
New York, NY : PowerHouse Books, 2005.

Physical Description
: 
245 pages : illustrations (some color) ; 25 cm

Subject Term
: 
Branding (Marketing)
 
Brand name products -- Forecasting.
 
Advertising -- Brand name products.
 
Trademarks.
 
Advertising -- Brand name products. (OCoLC)fst00797554
 
Brand name products -- Forecasting. (OCoLC)fst00837888
 
Branding (Marketing) (OCoLC)fst01743755
 
Trademarks. (OCoLC)fst01153892
 
Gebrauchsgraphik (DE-588)4019558-2
 
Markenname (DE-588)4114513-6
 
Marketing (DE-588)4037589-4

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html
 
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html