Marketing : a resource book
by
 
Hutchings, Andy.

Title
: 
Marketing : a resource book

Author
: 
Hutchings, Andy.

ISBN
: 
9780273607359

Personal Author
: 
Hutchings, Andy.

Publication Information
: 
London : Pitman, 1995.

Physical Description
: 
vii, 334 pages : illustrations ; 23 cm

Abstract
: 
Introduces the core concepts of marketing within a practical framework and contains a detailed glossary of marketing.

Subject Term
: 
Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaGeneral Books000147665658.8 HUT1