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International marketing : analysis and strategy

by

Onkvisit, Sak.

Title

:

International marketing : analysis and strategy

Author

:

Onkvisit, Sak.

ISBN

:

9780138383435

Personal Author

:

Onkvisit, Sak.

Edition

:

3rd ed.

Publication Information

:

London : Prentice Hall International, ©1997.

Physical Description

:

xviii, 750 pages : illustrations ; 26 cm

Subject Term

:

Export marketing.

Export marketing -- Management.

Added Author

:

Shaw, John J.