Marketing channels : a relationship management approach
by
 
Pelton, Lou E.

Title
: 
Marketing channels : a relationship management approach

Author
: 
Pelton, Lou E.

ISBN
: 
9780256178029

Personal Author
: 
Pelton, Lou E.

Publication Information
: 
Chicago, Ill : Irwin, ©1997.

Physical Description
: 
xxii, 728 pages : illustrations ; 25 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Subject Term
: 
Marketing channels.
 
Relationship marketing.
 
Circuits de distribution.
 
Distributiekanalen.
 
Marketing relationnel.
 
Relatiemarketing.

Added Author
: 
Strutton, David.
 
Lumpkin, James R.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000051508658.84 PEL1