Understanding the consumer : a psychological approach
by
 
Statt, David A., 1942-

Title
: 
Understanding the consumer : a psychological approach

Author
: 
Statt, David A., 1942-

ISBN
: 
9780333660638
 
9780333660621

Personal Author
: 
Statt, David A., 1942-

Publication Information
: 
Houndmills, Basingstoke, Hampshire : Macmillan, 1997.

Physical Description
: 
xvi, 332 pages : illustrations ; 24 cm

Abstract
: 
This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted, such as personality and lifestyle effects.

Subject Term
: 
Consumer behavior -- Psychological aspects.
 
Shopping -- Psychological aspects.
 
Advertising -- Psychological aspects.
 
Consumer behavior.

Electronic Access
: 
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000080177658.8342 STA1