International marketing
by
 
Terpstra, Vern.

Title
: 
International marketing

Author
: 
Terpstra, Vern.

ISBN
: 
9780030211126

Personal Author
: 
Terpstra, Vern.

Edition
: 
8th ed.

Publication Information
: 
Fort Worth : Dryden Press, ©2000.

Physical Description
: 
xxv, 753 pages : illustrations (some color), color maps ; 29 cm.

Series
: 
The Dryden Press series in marketing
 
Dryden Press series in marketing.

Contents
: 
pt. 1. The international environment -- pt. 2. International marketing management -- pt. 3. Coordinating international marketing.

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management. (OCoLC)fst00918717
 
Internationale marketing.
 
Internationales Marketing. (DE-588)4125431-4
 
Marchés d'exportation -- Gestion.
 
Internationales Marketing.

Added Author
: 
Sarathy, Ravi.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015707918658.848 T322.I 20002
IIEMSAGeneral Books33168015707744658.848 T322.I 20003
RC BraamfonteinGeneral Books0000890966581
VC PietermaritzburgGeneral Books000090412658.848 CAT1
VC PretoriaGeneral Books000060247658.848 CAT1
VC SandtonGeneral Books000051533658.848 TER1
VC SandtonGeneral Books000051532658.848 TER2