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Promotional strategy

by

Engel, James F.

Title

:

Promotional strategy

Author

:

Engel, James F.

ISBN

:

9780256016369

Personal Author

:

Engel, James F.

Edition

:

3d ed.

Publication Information

:

Homewood, Ill. : R.D. Irwin, 1975.

Physical Description

:

xiii, 650 pages : illustrations ; 24 cm

Subject Term

:

Marketing.

Advertising.

Marketing -- Management.

Added Author

:

Wales, Hugh G.,

Warshaw, Martin R.,

Library	Material Type	Item Barcode	Shelf Number	Copy
VEGA Cape Town	General Books	000039188	658.82 ENG	1