The tipping point : how little things can make a big difference
by
 
Gladwell, Malcolm, 1963-

Title
The tipping point : how little things can make a big difference

Author
Gladwell, Malcolm, 1963-

ISBN
9780349113463

Personal Author
Gladwell, Malcolm, 1963-

Publication Information
London : Abacus, 2001.

Physical Description
288 pages ; 20 cm

General Note
Originally published: London: Little, Brown, 2000.

Contents
The three rules of epidemics -- The law of the few : connectors, mavens, and salesman -- The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis.

Subject Term
Social psychology.
 
Causation.
 
Context effects (Psychology)
 
Contagion (Social psychology)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000114062301.15 GLA1
VEGA PretoriaGeneral Books000133665302 GLA1