Principles of internet marketing
by
 
Hanson, Ward A.

Title
: 
Principles of internet marketing

Author
: 
Hanson, Ward A.

ISBN
: 
9780538875738
 
9780324043877

Personal Author
: 
Hanson, Ward A.

Publication Information
: 
Cincinnati, Ohio : South-Western College Pub., ©2000.

Physical Description
: 
xix, 467 pages : illustrations ; 24 cm

Contents
: 
Digital technology ; Online mass customization ; Standards marketing ; Auctions ; E-commerce ; Internet marketing plans.

Subject Term
: 
Internet marketing.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown14467-1002NO CONFIGURATION2
VEGA BordeauxGeneral Books000007295658.84 HAN1
VEGA BordeauxGeneral Books000007294658.84 HAN2