1. face of fashion: technical bodies and technologies of self -- 2. Exotic impulses in techniques of fashion -- 3. Fashioning women: techniques of femininity -- 4. Fashion models: female bodies and icons of femininity -- 5. Soft focus: techniques of fashion photography -- 6. States of undress: lingerie to swimwear -- 7. Cosmetic attributes: techniques of make-up and perfume -- 8. Fashioning masculinity: dressed for comfort or style -- 9. Conclusion: nothing to wear.