Doing business on the Internet : how the electronic highway is transforming American companies
by
Cronin, Mary J.
Title
:
Doing business on the Internet : how the electronic highway is transforming American companies
Author
:
Cronin, Mary J.
ISBN
:
9780442017705
Personal Author
:
Cronin, Mary J.
Publication Information
:
New York : Van Nostrand Reinhold, ©1994.
Physical Description
:
xi, 308 pages ; 23 cm
Contents
:
The world of networked information -- A manager's guide to the Internet -- The desktop as global village -- Reach out and touch--everyone -- Transforming research and development -- Customer connections -- The entrepreneurial edge -- Putting the network to work -- Looking forward.
Abstract
:
Offers practical, real-life insights on: putting the Internet to work, new avenues of consumer support; product development, and marketing power; transforming research and development; entrepreneurial opportunities on the Internet; Internet access, business resources, and much more.
Subject Term
:
Industrial management -- United States -- Computer network resources.
Internet -- United States.
Information networks.
Communication, International.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | General Books | 000018872 | 650.0285 CRO | 1 |