Marketing management and strategy
by
 
Doyle, Peter, 1943-2003.

Title
: 
Marketing management and strategy

Author
: 
Doyle, Peter, 1943-2003.

ISBN
: 
9780132622394

Personal Author
: 
Doyle, Peter, 1943-2003.

Edition
: 
2nd ed., rev. ed.

Publication Information
: 
London ; New York : Prentice Hall Europe, 1998.

Physical Description
: 
xvii, 465 pages : illustrations ; 24 cm

Subject Term
: 
Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000000370658 DOY1
VC Durban NorthGeneral Books000021644658 DOY1
VC PietermaritzburgGeneral Books000091352658 DOY1
VC SandtonGeneral Books000051343658.8 DOY1