Tested advertising methods.
by
Caples, John.
Title
:
Tested advertising methods.
Author
:
Caples, John.
ISBN
:
9780139069093
Personal Author
:
Caples, John.
Edition
:
4th ed., rev. and enl.
Publication Information
:
Englewood Cliffs, N.J., Prentice-Hall [1974]
Physical Description
:
318 pages illustrations 24 cm
Subject Term
:
Advertising.