Marketing management : a European perspective
by
Norgan, Susan.
Title
:
Marketing management : a European perspective
Author
:
Norgan, Susan.
ISBN
:
9780201544473
Personal Author
:
Norgan, Susan.
Publication Information
:
Wokingham, England ; Reading, Mass. : Addison-Wesley, ©1994.
Physical Description
:
xviii, 622 pages : illustrations ; 24 cm
Subject Term
:
Marketing -- Management.
Marketing -- Europe -- Management.
Marketing -- Management. (OCoLC)fst01010209
Marketing.
Marketingmanagement.
Strategisches Management.
Marketing. (DE-588)4037589-4
Marketingmanagement. (DE-588)4168907-0
Strategisches Management. (DE-588)4124261-0
Geographic Term
:
Europe. (OCoLC)fst01245064
Europa.
Europäische Union.
Europa. (DE-588)4015701-5
Europäische Union. (DE-588)4131753-1