The marketing decision maker from MKIS to MDSS
by
 
Pitt, Leyland F.

Title
: 
The marketing decision maker from MKIS to MDSS

Author
: 
Pitt, Leyland F.

ISBN
: 
9780702130427

Personal Author
: 
Pitt, Leyland F.

Edition
: 
2nd ed.

Publication Information
: 
Kenwyn : Juta, 1994.

Physical Description
: 
xiv, 209 pages : illustrations ; 25 cm

Subject Term
: 
Marketing -- Data processing.
 
Marketing -- Data processing. (OCoLC)fst01010187

Added Author
: 
Bromfield, Derek.

Added Corporate Author
: 
Institute of Marketing Management.


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