Fundamentals of marketing
by
 
Stanton, William J.

Title
: 
Fundamentals of marketing

Author
: 
Stanton, William J.

ISBN
: 
9780070610156
 
9780071136709

Personal Author
: 
Stanton, William J.

Edition
: 
10th ed.

Publication Information
: 
New York : McGraw-Hill, ©1994.

Physical Description
: 
xxviii, 697 pages : co;. illustrations, color maps ; 27 cm.

Series
: 
McGraw-Hill series in marketing
 
McGraw-Hill series in marketing.

Subject Term
: 
Marketing.
 
Marketing -- Case studies.
 
Marketing. (OCoLC)fst01010167

Added Author
: 
Etzel, Michael J.
 
Walker, Bruce J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000001722658.8 STA1
VC Cape TownGeneral Books000025398658.8 STA2
VC PretoriaGeneral Books000060051658.8 STA1