Marketing research : methodological foundations
by
Churchill, Gilbert A.
Title
:
Marketing research : methodological foundations
Author
:
Churchill, Gilbert A.
ISBN
:
9780030314728
9780030539824
Personal Author
:
Churchill, Gilbert A.
Edition
:
5th ed.
Publication Information
:
Chicago : Dryden Press, ©1991.
Physical Description
:
xxxii, 1070 pages : illustrations ; 24 cm
Subject Term
:
Marketing research.
Electronic Access
: