Strategic marketing
by
 
Cravens, David W.

Title
: 
Strategic marketing

Author
: 
Cravens, David W.

ISBN
: 
9780256087932
 
9780256114058

Personal Author
: 
Cravens, David W.

Edition
: 
3rd ed.

Publication Information
: 
Homewood, IL : Irwin, ©1991.

Physical Description
: 
xxvii, 833 pages : illustrations ; 25 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Subject Term
: 
Marketing -- Decision making.
 
Marketing -- Management.

Electronic Access
: 
Table of contents http://www.gbv.de/dms/bowker/toc/9780256087932.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC PietermaritzburgGeneral Books000103712658.8 CRA1