Digital technology trends transforming how business is done. Doing business in digital times -- Data governance and IT architecture support long-term performance -- Data management, big data analytics, and records management -- Networks for efficient operation and sustainability -- Cybersecurity and risk management -- Winning, engaging, and retaining consumers with technology. Attracting buyers with search, semantic, and recommendation technology -- Social networking, engagement, and social metrics -- Retail, e-commerce, and mobile commerce technology -- Optimizing performance with enterprise systems and analytics. Effective and efficient business functions -- Strategic technology and enterprise systems -- Data visualization and geographic information systems -- Managing business relationships, projects, and codes of ethics. IT strategy and balanced scorecard -- project management and SDLC -- Ethical risks and responsibilities of IT innovations.