International marketing : a global perspective
by
 
Mühlbacher, Hans.

Title
: 
International marketing : a global perspective

Author
: 
Mühlbacher, Hans.

ISBN
: 
9781861524560

Personal Author
: 
Mühlbacher, Hans.

Edition
: 
2nd ed.

Publication Information
: 
London ; New York : International Thomson Business Press, 1999.

Physical Description
: 
xx, 983 pages : illustrations ; 27 cm

Subject Term
: 
Export marketing.
 
Export marketing -- Management.
 
Export marketing. (OCoLC)fst00918703
 
Internationale marketing.
 
Internationales Marketing. (DE-588)4125431-4
 
Marchés d'exportation.
 
Internationales Marketing.

Added Author
: 
Dahringer, Lee.
 
Leihs, Helmuth.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1248724&custom_att_2=simple_viewer
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA