Media planning : art or science : a guide to the essentials of media planning
by
 
Muller, Gordon, 1952-

Title
: 
Media planning : art or science : a guide to the essentials of media planning

Author
: 
Muller, Gordon, 1952-

ISBN
: 
9780620241984

Personal Author
: 
Muller, Gordon, 1952-

Edition
: 
[2nd ed.].

Publication Information
: 
[Bryanston] (PO Box 71025, Bryanston 2021) : AMASA Initiative, Advertising Media Association of South Africa, ©1999.

Physical Description
: 
420 pages : illustrations (some color) ; 30 cm

General Note
: 
Cover title.
 
"Institute of Marketing Management."
 
"AAA School of Advertising."
 
Includes glossary.

Subject Term
: 
Advertising -- South Africa.
 
Advertising media planning -- South Africa.
 
Mass media and business -- South Africa.
 
Marketing -- South Africa -- Management.
 
Advertising. (OCoLC)fst00797511
 
Advertising media planning. (OCoLC)fst00797876
 
Marketing -- Management. (OCoLC)fst01010209
 
Mass media and business. (OCoLC)fst01011331

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Corporate Author
: 
Advertising Media Association of South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000000538659.111 MUL1
VC PietermaritzburgGeneral Books000090263659.111 MUL1
VC SandtonGeneral Books000051557659.13 MUL1
VC SandtonGeneral Books000051554659.13 MUL3
VC SandtonGeneral Books000051555659.13 MUL4