Marketing management : analysis, planning, implementation, and control
by
 
Kotler, Philip.

Title
: 
Marketing management : analysis, planning, implementation, and control

Author
: 
Kotler, Philip.

ISBN
: 
9780135524800
 
9780135634790

Personal Author
: 
Kotler, Philip.

Edition
: 
7th ed.

Publication Information
: 
Englewood Cliffs, N.J. : Prentice-Hall, c1991.

Physical Description
: 
xxvi, 756 p. : ill. ; 28 cm.

Series
: 
The Prentice-Hall series in marketing.
 
Prentice-Hall series in marketing.

Contents
: 
Understanding marketing management -- Analyzing marketing opportunities -- Researching and selecting target markets -- Designing marketing strategies -- Planning marketing programs -- Organizing, implementing, and controlling marketing effort.

Subject Term
: 
Marketing -- Management.

Electronic Access
: 
Inhaltsverzeichnis
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://www.gbv.de/dms/hbz/toc/ht003857318.PDF


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000184032658.83 KOT1