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Essentials of marketing

by

McCarthy, E. Jerome (Edmund Jerome)

Title

:

Essentials of marketing

Author

:

McCarthy, E. Jerome (Edmund Jerome)

ISBN

:

9780256093230

Personal Author

:

McCarthy, E. Jerome (Edmund Jerome)

Edition

:

5th ed.

Publication Information

:

Homewood, Ill. : Irwin, ©1991.

Physical Description

:

xvii, 526 pages : illustrations ; 27 cm.

Series

:

Irwin series in marketing

Irwin series in marketing.

Subject Term

:

Marketing.

Added Author

:

Perreault, William D.