The marketing decision maker : from MkIS to MDSS
by
 
Pitt, Leyland F.

Title
: 
The marketing decision maker : from MkIS to MDSS

Author
: 
Pitt, Leyland F.

ISBN
: 
9780702125997

Personal Author
: 
Pitt, Leyland F.

Publication Information
: 
Cape Town : Juta, 1991.

Physical Description
: 
xii, 141 pages : illustrations ; 25 cm

Subject Term
: 
Marketing -- Management.
 
Marketing -- Decision making.
 
Information storage and retrieval systems -- Marketing.
 
Marketing -- Data processing.
 
Management information systems.

Added Author
: 
Bromfield, Derek.

Added Corporate Author
: 
Institute of Marketing Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000016048658.802 PIT1
RC BraamfonteinGeneral Books000083164658.802 PIT2
VEGA BordeauxGeneral Books000006507658.802 PIT1